Marketing automation uses software to power digital marketing campaigns, improving the efficiency and relevance of advertising.
According to statistics:
90% of US consumers find personalization either “very” or “somewhat” appealing
81% of consumers would like the brands they engage with to understand them better
77% of companies believe in the value of real-time personalization, yet 60% struggle with it
Marketing automation lets companies keep up with the expectation of personalization. It allows brands to:
Collect and analyze consumer information
Design targeted marketing campaigns
Send and post marketing messages at the right times to the right audiences
Many marketing automation tools use prospect engagement (or lack thereof) with a particular message to determine when and how to reach out next. This level of real-time customization means that you can effectively create an individualized marketing strategy for each customer without any additional time investment.
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